You might be thinking you can’t start a viral marketing campaign because you have nobody to market to. That might be true, but you need to plan and see how you can build that list.
List building should be one of the first things you consider when starting as an online business owner. It is important that you have a list you can relate to. You need to be able to give them good advice, and then sell to them relevant products to help them in their businesses.
Your viral marketing campaign starts with the basics, and that is having an opt-in form on your website, for people to sign up for your mailing list.
You will be offering some incentive to sign up for your list, whether that is a free report or just the promise of a great newsletter. But, the problem is that the list will grow slowly unless you can generate a lot of traffic to the site.
You’ll want to build your list as quickly as possible, and see it growing exponentially. This is where a lot of people quit, because they find that increasing the size of their list with just a few people each week isn’t going to give them that large list they want.
But, this is where lots of people fail to understand, that there are alternative ways of creating your list. By using a downline builder, you will find your list multiplies rather than being added to on a weekly basis.
You will find that this will cause your list to become viral, as people are recommending you and your site to their friends and family. What you thought would take years to do, is being done in months or even weeks.
As you send out great information to your list, you will find that your mailings become viral, as people are sending them to their networks. They will be saying, “You need to read this, or you need to buy this.”
Imagine if you are in the weight loss niche, and you send out a newsletter which is full of information that is relevant to a lot of people. People feed they have to share great information, and they will be thinking of all their overweight friends who need to read it.
Suddenly, your list has exploded, and you are now moving into having a viral marketing campaign, as more and more people are passing on the newsletter.
You will find that a simple newsletter is all it takes for your marketing campaign to become a viral marketing campaign. You have a product linked to that newsletter, and suddenly instead of a few sales you have hundreds or even thousands of people buying.
And not only that they want more information, they sign up to your list, and then tell their friends to sign up, and so your list grows and grows. Word of mouth is the best marketing tool around, are you using it to get your marketing campaign viral?
To Your List Building Success,
Bill Portnova
