Tue
26
May
2009

How To Make Money Using An Opt-In List Builder

As the Internet expands more and more money making opportunities appear. One of the oldest methods is to use an opt-in email list to market your products to potential prospects. But building a strong opt-in list requires both time and patience. Many online marketing programs offer opt-in list builders to help speed along and largely automate the downline building process.

It doesn’t matter if it’s a 1000 page authority website or a one-man blog, most successful internet businesses, use opt-in email lists to stabilize and boost their income producing potential. Every beginner should learn how to leverage an opt-in list to increase their business’s income. If you use an opt-in list builder properly it will pay you back generously.

Why use an Opt-in List?

An opt-in list helps establish you as a friendly, helpful expert or specialist to your readers and allows you to maintain a strong relationship with them. By communicating with your opt-list frequently you will give them a chance to get to know, like and trust you over time.

This in turns lets them feel comfortable when buying products or services that you recommend. And once they have trusted you enough to become a customer then your relationship allows for repeat business transactions for years to come!

The concept behind an opt-in list is that the people on the list have given you permission to send them information in the form of newsletters, special offers, etc. This means that for all instances and purposes they have invited you to tell them about your products since they are interested in your particular niche.

Now this prevents you from being accused of being a spammer, but don’t abuse the privilege and it is a privilege. Like a guest who has been invited into someone’s home to discuss a business opportunity over coffee, you can’t just plop down a prospect’s living room…hmmm, inbox and keeping talking away, hour after hour.

No one likes being “sold”. Even with an opt-in list, prospects will either ignore or delete your messages if all you ever do is “talk business”.  Give them something to look forward to. Offer them helpful and useful information as well as the latest “special one-time only offer”.

How to does an Opt-In List Builder Work?

An opt-list builder is a program that basically automates and takes the guest work out of creating an email list. It records the names and email addresses of people who signup and then it keeps track of them as these new members in turn sign up even more people under your downline. This is a great way to bring in subscribers via word of mouth. Very quickly your list will grow into the hundreds.

A good opt-list builder is used to develop a viable downline before introducing your list members to any income producing programs. The concept is that by taking the time to build a strong relationship with your online downline group that people will at some point follow you into more profitable opportunities.

Not all opt-in list builders are created equally, so put on your “buyers beware” cap when you start to investigate all the opt-in list builder programs currently available.

To Your List Building Success,

Bill Portnova


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Sun
24
May
2009

List Building Tips: What is List Building?

“List building is everything!, or “the money is the list”, your fortune is in the follow-up”. You have heard it all before but do you really understand exactly what list building is and why is important to your future?

 

What is List Building?

In its simplest form, list building a two step process: the one step is the act of “capturing” a potential customer’s name and email address and the second step is to use that information to create a relationship with that person. Notice I said “create a relationship” not to sell. I’ll get back to that in a minute.

 

You want to use your list building process to collect the names and email addresses of as many people who have shown an interest in you and your business as possible. Basically you want to put a list building link (subscription form or something like it) in front of as many visitors as you possibly can. Put subscription forms or a link to a subscription page on every page on your website.

 

List Building and Relationships

Old time sales guys love the saying, “Nobody likes being sold, but most everyone likes to buy.” And this is true for the most part. People have become very immune to hard sells and fast ball pitches. They don’t like being pressured and will put up a lot of resistance to the idea of being “sold” something.

 

Now on the other hand, almost everyone loves to buy things, myself included. If you look at the national consumer debt figures, spending money is not most people’s problem. They want to buy things that remove pain, increase pleasure or make their lives a little bit better and they want to enjoy themselves while doing it! That’s why shopping with friends is so much fun!

 

That is what you want to happen with your list. You should think of your list as a community of like minded people looking to “buy” things to solve their problems or make their lives more pleasant (like a virtual shopping center). And they want to buy those things with the input of their trusted friend and advisor, “YOU”.

 

List Building for the Long Term

List building should be renamed relationship building. People like to buy things from people they know, like and trust.  You want to create an environment of trust for your list members. Trust is the cornerstone of all business interactions. No one is buying anything if they feel they are going to lose money or be tricked. So creating trust is vital to the welling being for long term list building.

 

So how do you create trust? Just like in face-to-face interactions; be honest and be yourself. Being honest is simple; don’t lie to people to get them to do something. They will find out, get angry and they will go away…and bad mouth you in every email and forum they can find. They may even start up a “YourNameHereSucks.com” website. Seen it happen. Be real, be yourself. Let folks know who you are and what your business stands for.

 

List building is one of the most important elements of any online business and now that you understand why it so vital, you should be ready to start working on list building on your own.

 

To Your List Building Success,

Bill Portnova


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Mon
18
May
2009

6 Great List Building Tools

If you want to build a powerful and responsive email list then you should check out the 6 list building tools detailed in the article below.

(1) Podcasting

It has only become possible in the last few years for you as a small business to create your “talk radio show” using freely available software. To create a podcast you must have the ability to record your audio and save it as a MP3 file. Don’t stop at one “show” but create an entire series. Put up on your website or blog. Then you then can offer the first podcast as a freebie but require people to subscribe to your email list to receive access to the others.

(2) Article Marketing

Write articles that help people to solve problems or that answer tricky questions and people will want to hear more from you and get other information from you. Articles are one the best list building tools available. Use your resource box at the end of each article to lead interested back to your website and enrollment into your email list.

(3) Create eCourses

Use an autoresponder service to create a series of 7 to 10 articles that detail how to solve a problem. Have people signup for the free email course which sends out a “lesson” every week. At the course’s end give people an opportunity to sign up for your regular newsletter/email list.

(4) Produces Videos

Lights, Camera, PowerPoint? Yes, will just a little bit of training and some free or affordable software, you too, can write, produce, even star in your own little training video. And it should be a training video. Take something that you already know how to fix, make or solve and then share this knowledge with your niche market via a video. But require that they use a signup form before they can view the complete video series.

(5) Create a Hubpage or Squidoo Lens

Both of these two Web 2.0 systems takes content in the form of videos, podcasts or articles and make them easily accessible and shareable to lots of its members. When you upload content to their sites, their members as well as visitors can “vote” on your content and can quickly bounce from your hub or lens back to your signup page on your website.

(6) Post in Forums

Join in forums where your target market hangs out in. Notice what problems people are talking about. Study the answers given and do your homework on learning more about most common ones. Once you know a bit more, when someone posts a topic, you can answer their question in a friendly and helpful way. Do this several times a week. Over time, people will come to think of you as an expert. Use your forum signature line to link back to your newsletter signup page.

You will be pleasantly surprised how quickly you can build your list using these list building tools above.

To Your List building Success,

Bill Portnova


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Sun
17
May
2009

How To Use List Building Software

You have heard it before, “The money is in the list”. What people mean is that a business can profit greatly from their relationship with customers on their email list. If you have a list of targeted past or potential customers, then you can stand to make a decent income from marketing to them.

As people visit your website, you should attempt to collect their names and email addresses. You can then offer a sample of your business in the form of a special download or report that requires registration. This enables you to only collect the information of people that are genuinely interested in learning more about your business. This way you don’t waste the time contacting people, who are not true prospects.

Many people will only visit your website the one time. They may be interested in your product or service, and at the time of their visit, they either didn’t need your products or else didn’t have the money for it. So by capturing their email addresses, you have a way to remind them again and again about your business and products over time.

You should always use a double opt in list. This means that when a subscriber signs up they will be given an opportunity to either confirm or reject your offer to join your email list. This is important because often as a prank, malicious people will some else’s email address to sign up for emails.

An opt-in list requires that the person signed up send back a reply to an email delivered to their address. This sign up and confirmation process, prevents you from accidentally sending emails that would be considered spam and causing you trouble in the long run.

How to Use List Building Software

For all of the benefits of list building the main drawback is that list building takes time. Months of hard work if not even years to create of list of thousands of responsive users. This is why you should consider using list building software.

Good list building software can greatly reduce the time required from startup to full fledged list marketing. List building software should take into account the growth of your business: does the software have the capacity to grow with your company as it develops and becomes larger?

Your list building software should also be capable of keeping a database of all your subscribers and allow for easy signup and have a double opt-in safeguard. It should also allow people to unsubscribe quickly if they need. But it should offer you the ability ask unsubscribers the reasons why they are leaving. Although you may get few answers, these can a valuable source of feedback.

A decent list building software program will allow you to back or move your email addresses database if you need. A simple backup or download system is essential in case of technology failures.

A good list building software program can easily increase your subscriber list in a matter of weeks and eliminates all the behind the scenes functions in manual updates. If you want to build a email list quickly and easily then you should consider getting some list building software.

To Your List Building Success,

Bill Portnova


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Sat
16
May
2009

How To Build A List In 4 Easy Ways

If you have been around internet marketing for more than a minute, you have probably heard the saying, “the money is in the list”. Well grab a chair and listen up, because it’s true. Even if you have hundreds or thousands of visitors to your website every day; you are still missing out on the best way to increase your profits: list marketing.

 

The Purpose of a List

A good email list allows your visitors an easy way to “know, like and trust you” which any salesperson will tell you is the quickest route from stranger to satisfied customer. Once you know how to build a list, you can use it to market to both a potential and current customer base.

 

4 Easy Ways to Build a List

 

(1) Offer a free newsletter or ezine – We all like a bargain. And a “free” email jammed pack full of solid information and useful tips is one the oldest and despite in the increase in spam, still one of the most dependable ways to remain in contact with your customers. In sales studies, over 90% of all customers said they would buy products or services again from the same vendor, “if asked.”

Use a free newsletter not only to build a list but build a list of repeat buyers!

 

(2) Make it Easy to Subscribe and Unsubscribe – Place your subscription link or form on each and every page of your website, not just on your homepage. Put it in an eye-catching and prominent position. You want your visitors to have every opportunity to sign up for your list. Also make it easy for them to see how simple it would be unsubscribe.

 

What…? But you want them to stay on your list as long as possible, right? Why would you make it easy for them to unsubscribe? Simple…most people don’t like getting into unknown situations with seeing the “exit is this way” sign first.

 

People don’t know you yet, and they are uncertain if you will fill up their inbox with yet more spam. So if you prove how trouble-free it would be unsubscribe then they will be more willing to sign and give you their previous email.

 

(3) Write Quality Articles – Writing articles is the most affordable way to both drive visitors to your website (to build your list) and to “prove” that you are an expert or specialist in your field. We all like to think of ourselves as being independent and strong minded, but if we get into trouble or are having a tough time figuring things; we all valve the input of “professional” or “expert” help.

 

Place your articles on your website, in your newsletter and submit them to article directories, and to other newsletters or blogs in related fields. Always include a resource box that links back to your list building landing page or to your main index page.

 

Don’t forget when you write articles to give away your best information! What? Yes, I know sounds counter intuitive but think about it just for a moment. If you give away your best “what-to-do” information, then you leave the world open for you to promote your best “how-to-do-it” products and services in your list. And people do think, “Dang, if they are giving stuff like this away for free, then their products/services must be first-rate!”

 

(4) Write a Free Ebook – Take several of your better articles or newsletter issues, polish them up, add a little bit more information and then combine them into a free, “best of ____” ebook. Some people may be reluctant to sign up for a “regular” published newsletter, will cheerfully sign up (and exchange their email address) for a 10-25 page ebook jammed packed with quality content and tips that they can use to solve a problem.

 

Now that you know how to build a list using these 4 tips, can truly understand make your email address book into a “money list”.

 

To Your List Building Success,

Bill Portnova


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