You have heard it before, “The money is in the list”. What people mean is that a business can profit greatly from their relationship with customers on their email list. If you have a list of targeted past or potential customers, then you can stand to make a decent income from marketing to them.
As people visit your website, you should attempt to collect their names and email addresses. You can then offer a sample of your business in the form of a special download or report that requires registration. This enables you to only collect the information of people that are genuinely interested in learning more about your business. This way you don’t waste the time contacting people, who are not true prospects.
Many people will only visit your website the one time. They may be interested in your product or service, and at the time of their visit, they either didn’t need your products or else didn’t have the money for it. So by capturing their email addresses, you have a way to remind them again and again about your business and products over time.
You should always use a double opt in list. This means that when a subscriber signs up they will be given an opportunity to either confirm or reject your offer to join your email list. This is important because often as a prank, malicious people will some else’s email address to sign up for emails.
An opt-in list requires that the person signed up send back a reply to an email delivered to their address. This sign up and confirmation process, prevents you from accidentally sending emails that would be considered spam and causing you trouble in the long run.
How to Use List Building Software
For all of the benefits of list building the main drawback is that list building takes time. Months of hard work if not even years to create of list of thousands of responsive users. This is why you should consider using list building software.
Good list building software can greatly reduce the time required from startup to full fledged list marketing. List building software should take into account the growth of your business: does the software have the capacity to grow with your company as it develops and becomes larger?
Your list building software should also be capable of keeping a database of all your subscribers and allow for easy signup and have a double opt-in safeguard. It should also allow people to unsubscribe quickly if they need. But it should offer you the ability ask unsubscribers the reasons why they are leaving. Although you may get few answers, these can a valuable source of feedback.
A decent list building software program will allow you to back or move your email addresses database if you need. A simple backup or download system is essential in case of technology failures.
A good list building software program can easily increase your subscriber list in a matter of weeks and eliminates all the behind the scenes functions in manual updates. If you want to build a email list quickly and easily then you should consider getting some list building software.
To Your List Building Success,
Bill Portnova
One Comment
Good article, Bill, however, it would probably have been more valuable to briefly mention a few of the “List Building Software” programs that are available out there.
Which are your favorite? What do you like about them? Are they user-friendly or will the newbie find them a little difficult to use?
I personally use a software program that “locks” .pdf files, .exe files or any other type of file…this way I can create an ebook, report or software program to give away free, but as the user goes to use the program the first time, they must “register” their name and email address in exchange for an “unlock code” to unlock the ebook/software. I have found that this works quite well for building my list as it (a.) gives me an opportunity to share something of value with prospects BEFORE they buy (b.) easily automates the process of list building and (c.) with the use of an autoresponder, allows me to follow up at regular intervals with the list, provide more value and make more sales.
Thanks again for a great article!
Sincerely,
Cheryl
One Trackback
[...] admin placed an interesting blog post on How To Use List Building SoftwareHere’s a brief overviewYou have heard it before, “The money is in the list”. What people mean is that a business can profit greatly from their relationship with customers on. [...]