Now that might seem a strange question, because list building and email marketing is one area where a lot of new online business owners have a problem. They read so much information that they are not sure what now is relevant to them and what isn’t.
How do you find the information that is going to solve your problem of sending emails to your list? Well, maybe your first comment is to say what list? I would love to have a solution to the email problem, but it isn’t relevant to me as I have no list to start with.
Then, you have come to the right place. You see, true solutions will solve all the problems you are face. The first thing you need to look at is why you have no list, is it simply you haven’t put an opt-in on your website?
We are going to look at the basic problem of having no list. Do you know how important it is to build your list? If you are not sure, then think about how you will keep in contact with buyer and potential buyers if you don’t know who they are.
By having a double-opt-in list builder you will be able to not only get their details, but also they will have to confirm that they want to hear from you. If they then say you didn’t get permission, you will already have all the information including their IP and date of sign up.
You need to then know your marketing strategy to sell to them. What are the problems they are facing, and how can you incorporate the solutions into your newsletters?
These are important things to remember when creating your email marketing solutions. Remember, the key here is solutions. You will need to address the problems but always be offering them a solution.
This will mean that if you find a solution to an everyday problem, then people can’t but buy the solution, and then pass on the information. They will soon be telling everybody they know how to solve the problem, and be directing them to your website.
Once they have arrived there, they see the opt-in form, and will be signing up before they have read the whole sales page, because they are hungry and want to know more. They will be ready to buy whatever you are selling which will solve their problems.
They are prepared to pay for solutions. People know they can find solutions by searching, but often there are the doubts, am I really getting the right answers here, will it work, can I trust the site?
You see, your credibility has grown, because you already have people in your viral network, who know and trust you, and because of that they spread the good news about your site. This is why you need to consider your marketing solutions when you first start your website. What you think is going to be a small list, is going to be a network of people who are ready to join your site, and give you more and more people that are also ready to join your site.
To Your List Building Success,
Bill Portnova
